I’ve been wondering if a store like this existed. It’s pretty common in the world of wine or craft beer for bars and liquor stores to concentrate on only the niche brands, but this seems to be completely unique in the world of soft drinks.

But this guy has rejected everything in the mainstream because he has a passion for his business and helping people find a truly unique product. But your selection isn’t everything. His passion for sodas and soft drinks comes out in everything he does and says. And the fact that he had the balls to tell Pepsi that they can’t take up any of his valued shelf space makes the experience of shopping there all the more memorable and worth talking about.

(I originally found this on Seth Godin’s blog)