Sustainability + Story Telling = Glove Love
Mismatched stuff can be cool. Seth Godin is constantly talking about Little Miss Match, the sock people - but Glove Love might have taken it a step further. I love this concept because it brings so many great pieces together:sustainability, story telling, word of mouth, the whole kit and kaboodle.
Check it out and note how the gloves come with a story alread... read more
How many times might each Glove Love owner tell the story of their mismatched gloves? 5, 10, 20 times? If only big brands thought about story-telling this way. How do they, beyond their brand history or product benefits, create stories that their users would want to share with their friends? What might those stories be?
First off, as a sustainability-based non-profit trying to “inspire people to lead a greener life”, they definitely take a new approach to the “reuse” portion of recycle, reduce, reuse. And, they do so in a novel way, which creates an engaging story for audiences. This story is supported on the web with social media
Secondly, this appeals to another consumer desire, the desire for truly unique products with their own story. To facilitate this, Glove Love actually asks people to name the gloves they donate as well as describe where exactly the lonely single was saved. That way, each pair has a story of their own. Each pair is truly one-of-a-kind.
Read more at www.shopperculture.com
